1. Describe the Market

    -Target markets (types of customers)

    -Geographic breakdown of major prospects/accounts in territory

  2. Marketing Strategy

    -Territory plan

    -Utilizing marketing resources

 

3.  Sales Strategy

-Tactical approach

-Strategic approach

-Existing customers

-Reseller customers

-Prospect analysis

    1.     Ready to buy in 3-6 months

    2.     Ready to buy in 6-9 months

    3.     Ready to buy in 1 year or more

  1. A Timeline of Implementation

    -30/ 60/ 90/ 180 day/ 1 year plan of meeting goals

    -includes training period

  2. Competition Analysis
  3. Sales & Profit Forecast