SALES BUSINESS PLAN FORMAT

Describe the Market

-Target markets (types of customers)

-Geographic breakdown of major prospects/accounts in territory

• Marketing Strategy

-Territory plan

-Utilizing marketing resources

• Sales Strategy

-Tactical approach

-Strategic approach

-Existing customers

-Reseller customers

-Prospect analysis

1. Ready to buy in 3-6 months
2. Ready to buy in 6-9 months
3. Ready to buy in 1 year or more

• -A Timeline of Implementation

-30/ 60/ 90/ 180 day/ 1 year plan of meeting goals

-includes training period

• Competition Analysis

• Sales & Profit Forecast